Grateful Farms

Client:

Grateful Farms

Industry:

Medical Cannabis

Overview

In Oklahoma, legalized medical cannabis is the Wild West, with new growers, dispensaries and experts emerging every day. Grateful Farms envisions doing business the right way, growing their products safely and sustainably, and partnering with dispensaries and customers who would appreciate a high-quality, premium product. They came to Ghost to make sure their brand was as sustainable as their business and their products. For inspiration, the client told us they liked Grateful Dead - a lot - but they didn’t want anything to be too on-the-nose, and they wanted to convey feelings and attract customers similar to an organic grocer or craft brewery.

How We Helped

Ghost started with an ethos statement that set the tone for everything we built for the business thereafter: “Grateful Farms is deeply committed to providing a safe, sustainable and organic cannabis experience to the conscious consumer.” The team created a custom icon – a slightly abstracted marijuana leaf – that was built to form a pattern sequence for textures and backgrounds. Type treatments and letterforms were modified to add some ownership and distinction to the word mark.

Taglines

The tagline, “Just a little sweetness, just a little light,” is a Grateful Dead lyric that we thought accurately represented the brand and gave a hint of whimsy and playfulness to it. An alternate tagline, “Good Ol’ Grateful Farms,” resembles a phrase often seen on Grateful Dead merchandise and feels in line with the neighborly, good-hearted ethos of the brand. Our expanded color scheme adds muted, earthy tones to contrast the simpler primary green and provides an advanced roadmap for how we’ll distinguish new strains the company will roll out in the future.