Ghost Stories

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Marketing

October 13, 2025

Brand, Branding, Advertising, and Marketing: Start with the Story, Not the Spend

If you run a business, you’ve probably had someone offer to “handle your marketing” when what they really meant was running some ads or designing a logo. It’s a common mix-up. People use branding, marketing, and advertising like they’re the same thing. They’re not. And getting them confused is why a lot of good businesses spend too much and don’t get enough in return. Let’s clear that up.

Marketing

October 3, 2025

Social Proof in Marketing: Why Your Audience Trusts “Them” More Than You

Let’s be blunt: people do not believe you. They believe what other people say about you. That’s social proof in its simplest form, and it’s the one thing that can make or break your brand in a marketplace where everyone is claiming to be “the best.” Think about your own habits. When was the last

Marketing

September 20, 2025

Omni-channel Marketing: Your Customers May Zigzag. Your Story Shouldn’t.

Omni-channel marketing isn’t a checklist. It isn’t “we’ve got an email, we’ve got a TikTok, we’ve got a billboard.” It’s bigger than that. Omni-channel is one story told everywhere, with enough cultural fluency that it feels right at home in each channel. The mistake most brands make? They chase presence instead of resonance. They try to be seen instead of being felt. The result is noise. The opportunity is coherence.

AEO

July 7, 2025

AEO Is Answer Engine Optimization. And Yes, You Need It.

People don’t Google like they used to. They don’t type in keywords and scroll through ten blue links. They ask full questions. They expect instant answers. And now, thanks to AI-driven search tools like Google’s Search Generative Experience, ChatGPT, and voice assistants like Alexa or Siri, that’s exactly what they’re getting.

Website

June 13, 2025

Why Your Website Might Be Slowing You Down (and How to Fix It)

A beautiful site is great. A fast site is better. And a fast, beautiful site? That’s the dream. Lately, we’ve been helping more clients figure out why their websites aren’t performing like they should. Sometimes it’s slow load times. Sometimes it’s confusing navigation. Sometimes it’s just a bloated design that looks good on a designer’s laptop but breaks on a phone.

Marketing

May 13, 2025

Personal Branding for Business

What sets you off is probably part of your brand. Let’s get something out of the way: your personal brand isn’t just your logo or the aesthetic of your LinkedIn header. It’s the gut feeling people have about you before you walk into a room, or before they open your email. It’s your reputation, your

Social Media

April 25, 2025

LinkedIn: It’s a Goldmine for B2B Growth

I’ll admit it: LinkedIn used to feel like a sad networking event at a Holiday Inn. Boring. Buttoned-up. And full of people who said things like “circle back” with a straight face. But those days? Long gone. LinkedIn has evolved into one of the most powerful platforms for B2B growth. And if you’re not using

Blogillustration landingpageoptimization3

Marketing

April 18, 2025

The First Click Isn’t the Win. The Landing Page Is

Let’s be honest: landing page optimization doesn’t exactly scream “sexy marketing topic.” But here’s the truth? It might be the most underrated power move in your entire funnel. And it’s also what I’m working on right now. You can have the best ad, the most engaging social post, the perfect email subject line—and still lose

Marketing

April 11, 2025

The $25,000 Subject Line: Why A/B Testing Isn’t Optional Anymore

We tested two subject lines. One had a question mark. One didn’t. That tiny punctuation mark drove a 37% higher open rate and helped generate over $25,000 more in revenue. And no—this isn’t one of those marketing tall tales. It happened. All because we were curious enough to test. A/B Testing Isn’t About Being Clever.

Marketing

April 7, 2025

Keep Them Coming Back: The Real Secret to Customer Retention

Let’s get one thing straight: most marketing advice on customer retention is painfully boring. “Loyalty programs! Email drip campaigns! Surprise and delight!” Yeah, we’ve heard it all before. And most of it sounds like it was written by a chatbot in 2014. So here’s the deal: If you want to keep your customers, you have

Social Media

March 25, 2025

Social Media Trends 2025: Cutting Through the Hype

Let’s be honest—every year, a new batch of “must-know” social media trends shows up, and half of them are gone before you even have time to care. Brands waste time chasing the latest viral dance, overproduce AI-generated content that no one believes is real, and stress over whether they should jump on yet another new

Marketing

March 18, 2025

Storytelling in Marketing: Because Data Won’t Make People Cry (Or Buy)

Alright, let’s be honest. Marketing has turned into a numbers game. We’ve got more analytics than Wall Street, more automation than a Tesla factory, and a never-ending obsession with optimizing everything. And yet… for all the dashboards, data points, and carefully calculated Clickthrough Rates (CTR), most marketing still falls flat. Why? Because nobody remembers data. They

Marketing

March 10, 2025

The 5 Biggest Google Ads Mistakes Small Businesses Make

Google Ads are one of the best ways to bring in leads and customers—fast. They put your business in front of people who are already searching for what you sell, which is marketing gold compared to, say, hoping someone scrolls past your Instagram ad at the right moment.

Marketing

March 3, 2025

How to Get More Mileage Out of Your Content (Without Losing Your Mind)

You know that feeling when you pour your heart into a blog post, hit publish, and then… nothing? Like screaming into the void, but with better SEO? Yeah, I’ve been there.

Marketing

February 21, 2025

Your Business Absolutely Needs Digital Marketing – Here’s Why

Let’s cut through the fluff and get right to the point. If your business isn’t showing up online, it might as well not exist. Digital marketing is essential if you want to stay relevant and actually get in front of your customers.

SEO

February 13, 2025

SEO Monitoring Isn’t Optional – It’s Survival

SEO isn’t a “set it and forget it” game. It’s a constantly shifting landscape where Google updates, competitive moves, and audience behaviors can make or break your visibility. The brands that stay ahead don’t guess—they monitor, adapt, and refine their strategy in real time.

AI

February 11, 2025

Improve Your SEO Instantly – at No Cost?

You already know that In our digital-first world, securing top spots in search results isn’t just nice to have—it’s essential. Artificial Intelligence (AI) is revolutionizing SEO, making it more efficient and effective. By integrating AI into your SEO strategy now, you can quickly enhance your website’s performance without feeling overwhelmed.

Video

February 3, 2025

Motion is the Future: Why Video and Animation Are Essential for Your Brand

The way we consume content has changed—fast. Scrolling past static images is second nature now, and attention spans are shorter than ever. If your brand isn't moving, it's getting left behind. That's why motion design and video are no longer “nice to have” assets; they're the driving force of digital engagement.

Marketing

January 31, 2025

You May Need to Flip Your Marketing Funnel On Its Head. Here’s Why.

You know how traditional marketing usually goes: cast a wide net, try to catch as many potential customers as possible, and then slowly work your way down to a few conversions. Well, in today’s fast-paced marketing world, the old-school approach still has its place for established brands, but it doesn’t always cut it for newer businesses.

AI

January 16, 2025

Our Robot Overlords May Be Rising, But They Still Need Us

AI isn’t a passing trend. It’s changing the creative landscape. From generating ideas at lightning speed to personalizing campaigns like never before, AI is becoming the not-so-secret weapon in every forward-thinking agency’s arsenal. But here’s the thing – AI isn’t a replacement for creativity. It’s a catalyst.

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Ghost Stories

Brand, Branding, Advertising, and Marketing: Start with the Story, Not the Spend

Social Proof in Marketing: Why Your Audience Trusts “Them” More Than You

Omni-channel Marketing: Your Customers May Zigzag. Your Story Shouldn’t.

AEO Is Answer Engine Optimization. And Yes, You Need It.

Why Your Website Might Be Slowing You Down (and How to Fix It)

Personal Branding for Business

LinkedIn: It’s a Goldmine for B2B Growth

The First Click Isn’t the Win. The Landing Page Is

The $25,000 Subject Line: Why A/B Testing Isn’t Optional Anymore

Keep Them Coming Back: The Real Secret to Customer Retention

Social Media Trends 2025: Cutting Through the Hype

Storytelling in Marketing: Because Data Won’t Make People Cry (Or Buy)

The 5 Biggest Google Ads Mistakes Small Businesses Make

How to Get More Mileage Out of Your Content (Without Losing Your Mind)

Your Business Absolutely Needs Digital Marketing – Here’s Why

SEO Monitoring Isn’t Optional – It’s Survival

Improve Your SEO Instantly – at No Cost?

Motion is the Future: Why Video and Animation Are Essential for Your Brand

You May Need to Flip Your Marketing Funnel On Its Head. Here’s Why.

Our Robot Overlords May Be Rising, But They Still Need Us