Native Summit
Client:
Native Summit
Industry:
Overview
Native Summit is an outdoor lifestyle retailer with the goal of connecting people to the outdoors. They came to Ghost so we could help build a brand that does the same.
John James, Owner:
“We were impressed with the entire process – both in terms of the effort put into trying to get to know us, our culture, and what we are trying to create and in terms of delivering a single and complete brand story.”
How We Helped
We abbreviated the brand at NS, like the vertical axis on a compass. We positioned their online presence as a lifestyle hub, a place for customers to share where they’ve been and where they’re going. We reinforced that approach with a mark that resembles a compass which begins with what’s behind and ends with what’s ahead.
Retail
Having enough variety in the brand to keep retail items interesting was a crucial consideration for this identity. The brand is built to keep simple logo items interesting, but also support more elaborate designs as well.
