212° Foundation
Client:
212° Foundation
Industry:
Overview
You don’t know how strong you are until you find yourself in hot water. The 212° Foundation operates with the tenacity found only at the boiling point. With Brent Venables as a living testament, his foundation encourages others to become change agents in everyday life by using his platform as a voice for every Oklahoman. Through raising awareness and providing educational opportunities to those faced with challenges of abuse and health concerns, the 212° Foundation urges you to give, care, love, and invest one more degree.
Live Site
212.foundation
How We Helped
Ghost had three main ideas to express through the 212° Foundation brand identity: power, progress, and people. These are accomplished through bold and striking graphics, movement and future-oriented imagery, and elements of photography that emphasize diverse individuals. The foundation’s primary logo harkens back to an analog clock or scoreboard, tying in the measurement of water at its boiling point and Coach V’s roots in football. We further connected football elements through playbook ornamentation, grid elements in print applications, and his handwriting. After the brand was launched, Ghost got to work on developing a comprehensive website for the 212º Foundation. The site features an opportunity to donate, the ability to sign up for upcoming events, grant and volunteer applications, and other helpful tools and information.
