Comma® Insurance

Client:

Comma® Insurance

Industry:

Insurance

30

The Number of States in the U.S. Now Served as Comma Continues to Expand

20K

Over 20,000 New Insurance Policies Sold After Introducing the New Brand Identity

4®

Protected Trademark Registrations Secured in the U.S., UK, EU, and Mexico

Branding

Marketing

Creative

Overview

Our clients wanted a new brand that felt human and modern. Something that was built to last, could stand out in a crowded industry, and connect with both brokers and clients on a deeper level. They needed an identity that would set them apart as they prepared to expand nationally.

CLIENT EXPERIENCE

Working with Brian and this team was a game-changer for our national expansion. Ghost helped us navigate a crowded space to develop a name that we could own in every key market that truly reflected our vision and culture. And, the visual identity and messaging they designed to go with it are fantastic!
Timothy Harlin, Chief Executive Officer
Ghost was an incredible partner. They created a new name and brand platform that helped us pivot from a local insurance provider into an organization with a national presence. The new identity has been an important asset for us, establishing a fresh, modern, and confident image as we scale up our talented team members, partners, and clients.
Brian Bomar, Co-Founder

What we did

Working on this project, one thought kept surfacing: insurance isn’t about endings, it’s about helping people move forward. That idea ultimately led us to the name Comma.®

A comma isn’t just punctuation, it’s a signal that there’s more to come. It’s the perfect symbol for a company that helps clients through life’s unexpected moments, making sure they get to the other side. With this new name in place, Ghost developed the narrative and designed a bold visual identity that reinforced a human-first approach.

the results

This rebrand was more than a facelift. It was a launchpad. With a new name and stronger visual identity, Comma has achieved significant milestones in the company’s growth:

  • Secured trademark registrations in the U.S., UK, EU, and Mexico, protecting their brand internationally.
  • Expanded into 30 states across the U.S., significantly increasing their reach.
  • Sold over 20,000 new policies, strengthening their customer base.
  • Acquired other agencies and top-tier talent, reinforcing their leadership in the industry.

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