Marketing

Personal Branding for Business

Personal brand
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What sets you off is probably part of your brand. Let’s get something out of the way: your personal brand isn’t just your logo or the aesthetic of your LinkedIn header. It’s the gut feeling people have about you before you walk into a room, or before they open your email. It’s your reputation, your edge, and your why, all rolled into one.

And here’s the kicker: it’s probably not as “curated” as you think.
It’s that thing you care about too much. The thing that makes you roll your eyes or shake your head when other people phone it in. That’s your spark. That’s your brand.

What’s Always Pissed Me Off (and Helped Build My Brand)

I started Ghost because I was tired of the industry treating creative like an afterthought. Media buyers got the glory, creative teams got the leftovers. We were the seasoning, not the steak. And that never felt right.

I believed then, and still believe now, that good creative is the whole damn meal. The story, the soul, the thing that makes someone stop scrolling or start caring. That belief is what Ghost is built on. Not volume. Not vanity. Just real, gorgeous, meaningful, creative work that makes people feel something.

And the wild part? That belief is also my personal brand.

It’s Not Just a Business Strategy. It’s a Mirror.

The best personal brands are rooted in who you actually are. Not who you think you should be. Or what the algorithm wants. Or what that weird guy on TikTok said about optimizing your funnel.

Mine came from 2AM exhaustion and too many half-hearted campaigns. Yours might come from being underpaid, underestimated, or knowing deep down there’s a better way to do what you do.

Your personal brand should be a reflection of:

  • What you care about so much it almost annoys you
  • What you can’t help but fix, reimagine, or fight for
  • What you want to be known for long after you close your laptop

That’s the stuff that makes it real. That’s what people connect to.

Want to Build Yours? Here’s How to Start

If you’re building your own brand right now—whether you’re an entrepreneur, a creative, a consultant, or just trying to figure out what’s next—don’t overthink it. Start here:

  • Write your origin story The real one. The 2AM, no-makeup version of how you got here and why you’re still doing it.
  • Name what drives you crazy Not in general. In your industry. In your work. In your field. That’s probably what you’re here to change.
  • Put a stake in the ground What are you willing to say out loud that most people only think? That becomes your edge.
  • Make it visual
    A great brand looks the part. Whether it’s your website, your social, or your pitch deck—design matters.
  • Repeat, refine, and own it Your brand evolves. That’s fine. But keep showing up with the same heart. That’s what makes it stick.

TLDR

  • Your personal brand is what you care about too much.
  • Ghost was built on a belief: creative isn’t decoration. It’s the difference-maker.
  • Your brand should reflect who you are and what you give a damn about.
  • Start simple: origin story, pet peeves, bold beliefs, and a little polish.
  • People don’t want perfect. They want something real. Give them that.

And if you need help telling your story—you know where to find me.