Tobacco Settlement Endowment Trust Creative Samples
01. Four Video Advertisements
GET IT? GOT IT. GOOD! Campaign - Naloxone Animated OLV
Overview
Accidental overdose deaths have risen nationwide, with opioids – especially fentanyl – responsible for 70% of cases. To address this crisis, our marketing efforts focused on raising awareness, normalizing naloxone use, and educating Oklahomans about free resources. As part of this initiative, we produced an animated spot with bold, engaging visuals to highlight naloxone’s life-saving potential and reduce stigma surrounding the product.
- Audience All Oklahomans aged 18-65
- Client Oklahoma Department of Mental Health and Substance Abuse Services
- Purpose To educate and provide awareness regarding resources that prevent overdoses
GET IT? GOT IT. GOOD! Campaign - Naloxone Live Action
Overview
In Oklahoma, there are nearly 1,000 accidental overdose deaths every year. To raise awareness of and access to overdose prevention resources like naloxone, we created a live-action spot dramatizing the body’s experience during an overdose. The video highlights naloxone’s immediate ability to restore normal breathing, buying critical time for emergency responders and reinforcing its life-saving impact.
- Audience All Oklahomans aged 18-65
- Client Oklahoma Department of Mental Health and Substance Abuse Services
- Purpose To educate and provide awareness regarding resources that prevent overdoses
Medicaid Expansion Campaign - Erykah D.
Overview
In 2021, The Oklahoma Health Care Authority expanded Medicaid eligibility, allowing over 200,000 additional Oklahomans to qualify for coverage. Educating this new population about their options and encouraging enrollment was essential. To help reduce the stigma surrounding government services, we highlighted real stories of newly eligible Oklahomans, showcasing the positive impact of healthcare coverage on their lives.
- Audience Low-income individuals and families newly qualified for Medicaid
- Client Oklahoma Health Care Authority
- Purpose To encourage enrollment in Medicaid
Safer Kansas Youth Opiate Response Harm Reduction & Anti Stigma Campaign
Overview
To reach Kansas youth at risk of overdose, we created an animated video featuring an amorphous video game character navigating the hidden dangers of substance use. Culminating in a stark “game over” moment, the video highlighted the risks in a relatable, accessible, way – without relying on fear-based tactics.
- Audience At-risk teens aged 12-18
- Client Developing Caring Communities Committed to Action
- Purpose To educate about the dangers of using opiates or other substances
02. Two Long-Format Digital Videos
City Rescue Mission - Darryl's Story
Overview
City Rescue Mission is a faith-based non-profit that provides a path back to hope for those experiencing homelessness. Operating as a shelter and resource center for individuals and families, the organization offers a holistic, solutions-based approach that meets clients where they are and empowers them on their journey out of homelessness. City Rescue Mission was interested in creating video content that highlighted the faces and stories of those they serve while combating the stigma that often surrounds the issue of homelessness.
- Audience Visitors to the City Rescue Mission Website
- Client City Rescue Mission
- Purpose To humanize the struggle of those experiencing homelessness
Oklahoma Tribal Finance Consortium - Chairman Keyes
Overview
The Oklahoma Tribal Finance Consortium supports commerce, business development and cross-tribe communications in order to strengthen organizational finance and bolster economic development in Oklahoma. In order to inspire the next generation of entrepreneurs within tribal communities, OTFC was interested in highlighting the stories of native leaders and business owners, starting with Jacob Keyes, Chairman of the Iowa Tribe of Oklahoma and founder of Skydance Brewing Co.
- Audience Tribal Leaders
- Client Oklahoma Tribal Finance Consortium
- Purpose To highlight a tribal success story
03. Two Vertical Video Reels
GET IT? GOT IT. GOOD! Campaign - Naloxone
- Audience All Oklahomans aged 18-65
- Client Oklahoma Department of Mental Health and Substance Abuse Services
- Purpose To educate and provide awareness regarding resources that prevent overdoses
Overview
Accidental overdose deaths have risen nationwide, with opioids – especially fentanyl – responsible for 70% of cases. To address this crisis, our marketing efforts focused on raising awareness, normalizing naloxone use, and educating Oklahomans about free resources. As part of this initiative, we produced an animated spot to highlight naloxone’s life-saving potential and reduce stigma surrounding the product. A short-format version was optimized for social media, using bold visuals and kinetic typography to ensure the message resonated even without sound.
Safer Kansas Youth Opiate Response Harm Reduction & Anti Stigma Campaign
- Audience At-risk teens aged 12-18
- Client Developing Caring Communities Committed to Action
- Purpose To educate about the dangers of using opiates or other substances
Overview
To reach Kansas youth at risk of overdose, we created an animated video featuring an amorphous video game character navigating the hidden dangers of substance use. Culminating in a stark “game over” moment, the video highlighted the risks in a relatable, accessible, way – without relying on fear-based tactics.
04. Two Organic and Paid Social Posts

Post Adoptions Support Campaign - Organic Social Post
- Audience Parents of adopted children
- Client Developing Caring Communities Committed to Action
- Purpose To educate on the availability of resources for parents of adopted children
Overview
The Post Adoption Support campaign focused on providing practical advice to parents and care-givers with adopted children who are displaying behavioral health issues as they transition into adolescence. Social media posts highlighted the campaign’s key messages, including respite care, peer support groups, therapy services, and training, and utilized a set of seven geometric shapes, known as a tangram, that could be combined and arranged to make various shapes and images that supported each message.

We Kan Drive Campaign - Organic Social Post
- Audience Teens in foster care or who receive independent living services
- Client Developing Caring Communities Committed to Action
- Purpose To connect teens with resources to help them get their driver’s license
Overview
We Kan Drive helps teens in foster care and independent living services gain the support they need to get their driver’s license. From providing access to driving lessons to financial assistance for insurance and vehicle maintenance, We Kan Drive removes barriers and empowers at-risk teens on their path to independence. .

My OK Plan - Paid Social Post
- Audience Low-income families with children
- Client Legal Aid Services of Oklahoma
- Purpose To encourage families to enroll in SoonerCare
Overview
Accidents happen – whether it’s a fall off a scooter or a broken arm. For low-income families with children, these moments can be even more stressful. But with SoonerCare and SoonerSelect health coverage, they don’t have to be. The Healthy Kids campaign encourages families to enroll in these programs. Social posts highlight these real-life scenarios using diverse illustrated characters, ensuring the campaign’s message is inclusive and doesn’t focus on one specific demographic.

Safer Use, Storage and Disposal Campaign - Paid Social Post
- Audience Oklahoma counties identified as high risk for overdose
- Client Oklahoma Department of Mental Health and Substance Abuse Services
- Purpose To educate about the importance of properly using, storing and disposing of prescription medications
Overview
We developed a series of targeted social media posts to educate Oklahomans on safer use, storage, and disposal of prescription medications, particularly opioids. Each post highlighted one of the three overarching messages, using design elements inspired by cautionary symbols and warning labels and high-visibility colors associated with each message (orange for use, yellow for storage, and green for disposal). Clear, actionable messaging paired with statistics and safety tips emphasized the risks of misuse and provided practical steps for prevention.
05. Two Websites

OKIMREADY Website
Overview
The OKIMREADY website provides comprehensive resources on substance use disorder, including treatment options, prevention practices, educational content, and support services. Visitors can find local providers, explore harm reduction strategies, and connect with recovery support directly through the platform. The site emphasizes the importance of reducing stigma, raising awareness, and making treatment accessible to all Oklahomans.
- Audience All Oklahomans interested in receiving support, education, or resources regarding substance use
- Client Oklahoma Department of Mental Health and Substance Abuse Services
- Purpose To educate, provide resources, and connect users to providers who can help

Goodwill Central Oklahoma Website
Overview
We transformed Goodwill Central Oklahoma’s website into an engaging, user-friendly experience by focusing on intuitive navigation, flexible content management, and storytelling that highlights the organization’s impact. Client success stories and mission-driven messaging were woven throughout the site to reinforce the connection between Goodwill’s retail efforts and the job training and employment services they provide.
- Audience Donors, shoppers and community members
- Client Goodwill Central Oklahoma
- Purpose To educate about the mission of Goodwill while providing access to their services
06. Two Social Media Case Studies



LASO
Overview
To increase awareness and drive enrollment in SoonerCare among eligible families, we developed a targeted social media campaign that leveraged Facebook and Instagram advertising to reach parents of school-aged children. Creative assets included static images and carousel posts designed to engage users with clear messaging, compelling visuals, and a direct call to action. Messaging and illustrations addressed a universal concern among parents and caregivers of children: “When my kid needs to see a doctor, what’s my plan?”
- Audience Low-income families with children
- Client Legal Aid Services of Oklahoma
- Purpose To encourage families to enroll in SoonerCare



GET IT? GOT IT. GOOD! Social Media Campaign
Overview
In order to reach all Oklahomans aged 18-65, social media played a central role in our marketing strategy for our GET IT? GOT IT. GOOD! campaign. Static graphics and carousel posts shared impactful statistics regarding the prevalence of overdose deaths across the state. Content was shared across Facebook and Instagram with as much reach and frequency as possible, generating high impressions and click-through-rates.
- Audience All Oklahomans aged 18-65
- Client Oklahoma Department of Mental Health and Substance Abuse Services
- Purpose To educate and provide awareness regarding resources that prevent overdoses
07. Four Out-of-home examples

GET IT? GOT IT. GOOD! Campaign - Outdoor
Overview
With accidental overdose deaths rising significantly in Oklahoma, the GET IT? GOT IT. GOOD! campaign aimed to raise awareness of and access to overdose prevention resources like naloxone. We utilized statewide outdoor advertisements to deliver our message with as much reach and frequency as possible. Boards were strategically placed using county-specific data and featured clear, bold messages about the importance of having Naloxone on hand.
- Audience All Oklahomans aged 18-65
- Client Oklahoma Department of Mental Health and Substance Abuse Services
- Purpose To educate and provide awareness regarding resources that prevent overdoses

Medicaid Expansion Campaign Bus Shelter
Overview
As Oklahoma’s Medicaid expansion broadened income eligibility, it was important to reach the newly eligible population where they already engage. Recognizing that public transportation serves as a vital resource for this group, we strategically placed ads in bus shelters to maximize campaign visibility, featuring real Oklahomans who now qualified for health coverage.
- Audience Low-income individuals and families newly qualified for Medicaid
- Client Oklahoma Health Care Authority
- Purpose To encourage enrollment in Medicaid

My OK Plan Bus Wrap
Overview
A bus wrap was the ideal medium to reach our audience daily while serving as a traveling billboard across the metropolitan area. The design featured our signature illustration style with clear, straightforward messaging, emphasizing the importance of enrolling in Marketplace health insurance and how MyOKPlan can assist with the process.
- Audience Low-income individuals needing health insurance
- Client Legal Aid Services of Oklahoma
- Purpose To encourage individuals and families to enroll in healthcare services through Marketplace

Safer Use, Storage and Disposal Campaign - Outdoor
Overview
The Safer Use, Storage and Disposal campaign targeted counties identified as high-risk for overdoses. With this small geographic footprint, billboards were utilized to maximize impressions and reach as many people as possible. Inspired by caution symbols and warning labels, the design featured high-visibility colors and bold typography, ensuring the message was clear and eye-catching for drivers.
- Audience Oklahoma counties identified as high risk for overdose
- Client Oklahoma Department of Mental Health and Substance Abuse Services
- Purpose To educate about the importance of properly using, storing and disposing of prescription medications