212° Foundation
212° Foundation
#1
Achieved a #1 Ranking on Google for Top-Performing Keywords, Driving Visibility and Engagement
98%
Scored 98% for Speed and Accessibility, Ensuring a Seamless User Experience Across Devices
$219K
In the First Few Months, the New Site Facilitated Over $219,000 in Donations Directly Supporting the Foundation’s Mission and Initiatives
Creative
Overview
You never truly know your strength until you’re tested. The 212° Foundation is built on the power of perseverance, the kind that only emerges at the boiling point. Inspired by Brent Venables, who embodies this relentless spirit, the foundation empowers Oklahomans to be catalysts for change in their communities.
By raising awareness and expanding educational opportunities for those facing abuse and health challenges, the 212° Foundation calls on people to give, care, love, and invest that one extra degree—because sometimes, doing just a little bit more can make all the difference in the world.
Live Site
212.foundation
How We Helped
The foundation’s primary logo harkens back to an analog display or scoreboard, tying in the measurement of water at its boiling point and Coach V’s roots in football. We further connected football elements through playbook ornamentation, grid elements in print applications, and his handwriting.
After the new visual identity was established, work began to develop a comprehensive website for the 212º Foundation. The site features helpful tools and information, an opportunity to donate, and the ability to register for upcoming events, grants, and volunteer opportunities.
