Ashford & Ashford
Client:
Ashford & Ashford
Industry:
Overview
Over 117 million people in the United States have unclaimed property. Ashford & Ashford exists to research and locate individuals with unclaimed property, file the necessary claims and fight for the property rights of Americans who may not have even known they owned property. Ashford & Ashford came to Ghost for help establishing their brand as something uniquely American, national in impact but personable and local, and educational for audiences that don’t know or understand the value of what the company does.
Live Site
https://ashford-ashford.com/
How We Helped
Ghost created a patriotic mark that uses custom typography and illustration. The typeface is structured yet curvilinear, and the crest is created in layers: the first layer, outlining the crest, is designed to mirror the organic curvature within the typeface; the next layer is the signature ‘A’, designed to resemble an oil rig (the energy sector is a key audience); and the third layer of three curvilinear lines were integrated behind the ‘A’ to symbolize the layers of the earth. The diamond placement is a reference to minerals. The mark conveys stability, credibility and legality, while also communicating reliability, approachability and accessibility.
