City Rescue Mission

Client:

City Rescue Mission

Industry:

Nonprofit Wellness Center

9.5K

Monthly Visitors

43%

Increase in Overall Site Traffic

36%

Increase in Mobile Usage Year-over-Year

Marketing

Design

Production

Overview

City Rescue Mission is a faith-based nonprofit that offers shelter, support, and a path forward for people experiencing homelessness. Their previous website didn’t reflect the depth of their work or make it easy for people to get involved. Ghost was brought in to build something better. We created a site that tells their story with clarity, reaches multiple audiences with intention, and inspires action with every click. The result is a modern, accessible platform that serves the mission and the people behind it.

Live Site

cityrescue.org
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How We Helped

City Rescue Mission needed a website that clearly guided different audiences to take meaningful action. The new site puts donors, volunteers, and clients at the center of the experience. Visitors can now find exactly what they need, whether it’s making a donation, signing up to help, or finding shelter, without getting lost in the process. Behind the scenes, we developed a custom WordPress theme built for flexibility. The internal team can easily update content or build new pages, keeping everything consistent without needing outside help. Custom icons inspired by stained glass elements give each program a distinct visual identity that ties back to the brand’s mission.

Video Production

To help visitors connect emotionally with the mission, City Rescue needed more than stats and statements. They needed stories. We produced a video centered on Darryl, a single father, and his daughter Bella. Their journey from crisis to stability put a human face on homelessness and helped challenge the stigma surrounding it.

Interviews with Darryl, his case manager, and City Rescue’s President and CEO gave the story depth and perspective. We edited the footage into a long-format video along with shorter cuts, allowing the message to land across multiple platforms. The result was a powerful tool that showed the heart behind the work and the impact of a relationship-driven approach.

just some noise bro