Derby
Client:
Derby
Industry:
Branding
Creative
Overview
Derby and their group of smaller E&P companies are always gearing up for the next race. As they sought to name and brand their business, the elements of competition, conquest and victory made a profound impact on the decisions we made.
Live Site
https://www.derbyenergy.com/
How We Helped
We named the business “Derby” as a nod to horse racing, something prestigious, classic and competitive. We leveraged a horse for their mark to represent the chase, three lines to represent the earth, and a diamond to represent the E&P process of uncovering treasure in rough terrain.
Layers of Earth
The three lines in the Derby logo represent layers of hard earth under which the oil exists. This pays homage to the hardworking men and women in the field.
