Website Redesign Draws More Visitors to Well-Known Nonprofit in Oklahoma

Client:

Goodwill Central Oklahoma

Industry:

Nonprofit

10.6K

Monthly Organic Visitors

50%

Increase in Site Traffic With SEO and Keyword Strategy

4.5K

Backlinks from 497 Referring Domains, Building Strong Credibility with Search Engines

Marketing

Design

Overview

Goodwill Central Oklahoma is a community-based organization dedicated to empowering Oklahomans through job training and employment programs. The nonprofit approached Ghost with a clunky, outdated website that no longer met its needs. The existing site was difficult to update without risking broken pages, lacked emphasis on Goodwill’s mission and key programs, and featured a disorganized site map that made navigation frustrating. We stepped in to create a strategic, user-friendly site tailored to Goodwill’s evolving goals.

Live Site

okgoodwill.org

How We Helped

To bring Goodwill’s brand to life online, we focused on intuitive navigation, flexible content management, and storytelling that highlights the organization’s real-world impact. Working closely with the Goodwill team, we defined key audiences — including donors, shoppers, and community members — and tailored the site to meet the specific needs of each group. We then streamlined the content to transform the browsing experience from a frustrating scavenger hunt into a clear, engaging journey.

Content Strategy

With the organization’s long-term growth in mind, we designed a flexible site structure featuring modular content blocks, enabling the Goodwill team to maintain timely, relevant, and mission-aligned content. And of course, it’s designed to look great on any screen.

Client success stories and mission-driven messaging are seamlessly integrated into the site, highlighting how Goodwill’s retail operations directly support its community programs. A redesigned blog features filters to navigate from news articles to educational posts, and a custom store locator helps users easily find the nearest retail store, donation center, or employment resource.

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