Hinrich’s
Client:
HInrich's
Industry:
Overview
The seasoned restaurant duo behind the Oklahoma City staple, Paseo Grill, was ready to expand into a new market with a fresh take on an upscale dining experience. Having already selected a name for the new restaurant, Hinrich’s, the next step was building out a beautiful brand that encapsulated the intention and ambiance of a sleek and modern restaurant, sprinkled with a dash of old world charm.
How We Helped
The name Hinrich’s is inspired by one of the owner’s beloved grandfather who sailed steamer ships between Europe and America. The story captured our attention, influencing our development of the visual look and feel of Hinrich’s. The main identity is simple and elevated, channeling sophistication and modernity. Supporting brand elements are reminiscent of stamps and seals travelers would see while visiting seaports around the globe.
Whether you’re visiting for a cocktail in the garden, or joining for a savory dinner with friends, Hinrich’s is the place for you. With a goal to serve fresh, Trans-Atlantic cuisine from a rotating menu, we wanted this brand to have an adaptable approach to presenting food choices. Similar to a passport, the menu has a layered approach, giving the chance to swap out one or more cards, as selections become updated.
Whether you’re visiting for a cocktail in the garden, or joining for a savory dinner with friends, Hinrich’s is the place for you. With a goal to serve fresh, Trans-Atlantic cuisine from a rotating menu, we wanted this brand to have an adaptable approach to presenting food choices. Similar to a passport, the menu has a layered approach, giving the chance to swap out one or more cards, as selections become updated.
