MyOKPlan
Legal Aid Services of Oklahoma
14.5M
Delivered 14.5 Million Impressions With a 6-Week Media Flight – Nearly Double the Projected Estimate
84%
Share of the Target Audience We Successfully Reached Statewide in Oklahoma
7x
The Number of Times Our Target Audience Saw Our Campaign Ads
Marketing
Overview
Legal Aid Services of Oklahoma (LASO) asked Ghost to help create and manage a creative marketing campaign in order to help let Oklahomans know about My OK Plan.
My OK Plan is a free resource that assists Oklahomans statewide in finding health insurance coverage. By calling a local helpline, individuals are able to talk to real people who act as Navigators, guiding them through every available option and the entire enrollment process.
Live Site
myokplan.orgAward-winning
- Gold ADDY Brand Identity
- Gold ADDY Brand Identity
How We Helped
Signing up for health insurance can seem daunting. My OK Plan makes the process easy by providing resources and support to help you find the best plan for you or your family. To highlight this service, Ghost developed a vibrant and lighthearted campaign utilizing approachable animated characters to tell a story that would resonate with individuals from all walks of life.
Creative for the campaign is flexible and adaptable, sharing a cohesive message across every medium, including outdoor, digital display, online video, print ads and social media. Outside of a traditional media buy, brochures and posters were also distributed to clinics and schools across the state.
Campaign Phase 2
The initial campaign was so successful that it was renewed for two more media cycles focusing on different needs and developments within the public health insurance sector, including new guidelines for offering insurance to pregnant women.
As the campaigns continued to have a massive impact throughout the state of Oklahoma, we realized that the organization had an opportunity to better inform and guide potential clients through a new website. Ghost proposed and executed a complete website redesign integrating the broader campaign elements, as well as a fully fleshed out user experience.
