Lippert Bros. 100th Anniversary
Lippert Brothers
Branding
Overview
100 years is a huge achievement for any company. It's rare for a business to be able to navigate every challenge that an entire century brings, and keep building. Lippert Bros., Inc. has been in the business of building things that last since day one. They asked Ghost to help them celebrate this monumental occasion with an update to their identity system for the 100th anniversary.
How We Helped
Together, we developed a plan: create a series of marks that nodded to the different logos Lippert Bros. had over the years—with a variety of shapes, sizes, detail, and color options—so that the perfect mark would exist, no matter what the application might be throughout the year. Each mark is different, but they are unified through a system of colors, typefaces, and visual language. We also wrote a tagline to capture the mood of the celebration, “Building on 100 years of experience.”
