OHCA: Medicaid Expansion
Oklahoma Health Care Authority
300K
Over 300,000 Oklahomans Enrolled in SoonerCare—Nearly Doubling the Initial Goal
44M
Delivered Over 44 Million Impressions With a 12-Week Media Flight
90%
Increased Enrollment in 90% of the Lowest-Performing Counties in Oklahoma
Branding
Overview
Oklahoma’s Medicaid program, SoonerCare, provides critical healthcare coverage for low-income families, elderly adults, and individuals with disabilities.
Following Medicaid expansion in 2021, hundreds of thousands of additional Oklahomans became eligible—but many didn’t know it. The challenge? Reaching and motivating newly eligible individuals to enroll, particularly in rural and underserved areas.
OHCA partnered with Ghost to launch a statewide awareness campaign that would make Medicaid expansion impossible to ignore.
Award-winning
- blue pencil
CLIENT EXPERIENCE
What We Did
Ghost built a high-impact, multi-channel campaign designed to educate, empower, and drive enrollments.
The campaign centers around the tagline “Now I can…” reflecting the newfound opportunities and relief participants experience with healthcare coverage.
To bring this concept to life, we:
Engaged Real Stories: Featured authentic narratives from Oklahomans whose lives were transformed by SoonerCare.
Created Multi-Channel Assets: Adapted these stories for digital platforms, social media, TV, radio, and print, ensuring cohesive messaging across all mediums.
Crafted Inspirational Messaging: Focused on alleviating fears around healthcare access and highlighting the program’s benefits.
The campaign creative incorporated vibrant color and a diverse cast of real Oklahomans sharing real stories. Both English and Spanish versions of materials were produced.





