Patrons Bank

The first step in helping FNB rebrand involved looking into their history, impact, and plans for the future. Having been established in the Okmulgee community for more than 100 years, community engagement and integrity was a prime priority. After extensive research and discussion, Ghost presented the name Patrons Bank to the team. A Patron is defined as a person who gives financial or other support to a person, organization, cause, or activity; or a customer, especially a regular one, of an establishment. This new name speaks to their commitment to their communities, as well as their dedication to providing an elite customer experience.

Once the name was established, the process of building out their brand identity quickly came together. Using a symbol that multiple previous iterations of their brand utilized, Ghost updated and modernized the icon, bringing Patrons into the next century of business. A custom word mark was paired with the icon, securing a bold presence within the financial industry. The full brand was subsequently submitted and accepted in both the state and national trademark registries.

With the brand established, the arduous task of building out the multiple collateral pieces began. From stationery and print collateral to environmental signage to additional marketing materials, Ghost brought Patrons to life through countless design executions. Additionally, Ghost produced a brand video which highlighted the legacy of the company, the loyalty of customers, the dedication of employees, and the determination of their leaders.

A hallmark of any organization is their online presence. The task of bringing the Patrons brand to life through their website required thoughtful planning, as extensive messaging, intentional design, and ease of functionality were core tenets of the deliverable. Ghost designed a comprehensive, multi-page site that included key messaging, custom illustrations and animations, and photo and video integrations.