Prescription for Change
Oklahoma Department of Mental Health and Substance Use Services
Overview
The opioid epidemic is rampant across the globe and Oklahoma faces some of the highest rates of substance use disorder and overdoes in the United State. The Oklahoma Department of Mental Health and Substance Abuse Services approached Ghost to help them create an integrated campaign that spreads the word, educates the public and provides clear steps to help curb substance use disorder and seek treatment. Avoiding shame was crucial to our strategy. Our campaign had to express urgency but not cast people facing substance use disorder as bad, self-destructive or to be pitied.
How We Helped
Our campaign – Prescription for Change – was built with strong iconography, clear calls to action and empowering fill-in-the-blank items to help audiences understand their key roles in fighting back in the opioid epidemic. We worked with our friends at Jones PR to help build messaging, media and PR strategy, and beautiful imagery that all works together to serve a number of audiences in the state, including those struggling with substance use disorder and the loved ones, coworkers, friends and the general public who might be ready to provide help, lend a hand or an ear, vote or take action in their own ways.
