Prismatic
Science Museum of Oklahoma
Branding
Production
Overview
Inspired to make art, science, and learning accessible, Science Museum Oklahoma designates one area of the facility to act as a rotating art gallery titled smART Space. For the spring 2022 exhibit, the museum wanted to focus on the science of color. Ghost was enlisted to help create a name and identity for this exhibition that not only attracted new visitors, but visually told a story about color and all the ways it impacts our lives.
Award-winning
- Gold ADDY Logo Design
How We Helped
Our goal was to convey one simple truth: color is so much more than one might think. We first began exploring the concept of prisms as a perfect example of how art meets science. A prism is used for dispersing light into a spectrum—turning a single white light source into a reflection of color. Prismatic is an exhibit designed to break down our understanding of color, just as a prism breaks down light. The wordmark houses an entire spectrum of color, and utilizes both hard angles and soft curves to remain both scientific and friendly.
Brought to Life
