Prismatic

Client:

Science Museum of Oklahoma

Industry:

Museums

Branding

Production

Exhibit Design

Overview

Inspired to make art, science, and learning accessible, Science Museum Oklahoma designates one area of the facility to act as a rotating art gallery titled smART Space. For the spring 2022 exhibit, the museum wanted to focus on the science of color. Ghost was enlisted to help create a name and identity for this exhibition that not only attracted new visitors, but visually told a story about color and all the ways it impacts our lives.

Award-winning

Gold ADDY Logo Design

How We Helped

Our goal was to convey one simple truth: color is so much more than one might think. We first began exploring the concept of prisms as a perfect example of how art meets science. A prism is used for dispersing light into a spectrum—turning a single white light source into a reflection of color. Prismatic is an exhibit designed to break down our understanding of color, just as a prism breaks down light. The wordmark houses an entire spectrum of color, and utilizes both hard angles and soft curves to remain both scientific and friendly.

Brought to Life

Science Museum Oklahoma’s smARTSpace was strategically curated to ensure Prismatic was not only an exhibit, but an experience that brought color everywhere from the floor to the ceiling. The entrance of the exhibit was made up as an array of hanging colored plexi shapes, creating a doorway into a whole new world of color.