Stride Bank
Client:
Stride Bank
Industry:
Overview
Central National Bank of Enid is over 115 years old, and as its leadership and audience have evolved, the bank has taken steps to chart its future growth through developing innovative technologies that remove geographic boundaries. As they continue to foster relationships with businesses seeking more robust service offerings around the world, and as they expand their brick-and-mortar presence to include new metropolitan markets, CNB approached Ghost to help craft a new brand identity and message.
Live Site
https://stridebank.com/
Todd Earl, President:
“The team at ghost got to know our company and its goals. In so doing, they helped give voice to our brand in a bold, creative and unique fashion.”
How We Helped
We visited with board members, employees and customers of CNB to gain a better understanding of the organization. A theme quickly emerged: CNB is all about helping customers find their financial footing (their stride) in an increasingly complicated and busy world, so we named them what they are. This shift to a more momentum-focused brand included not just the name change, but a new mark, set in a bold color scheme and italicized to show forward momentum. The internal and external rollout was executed in short order and included customer notifications, an industry-wide press release, new website and signage.
