The Well
Cleveland County of Oklahoma
Overview
In 2019, the Cleveland County Health Department set out to make Cleveland County residents the happiest and healthiest they have ever been. Their vision? Cleveland County Wellness Square: an inclusive hub that brings together health, wellness, and knowledge to residents and visitors of Cleveland County. The Well formally launched November 2021, and has plans to expand with a second wellness hub in a new Oklahoma location within the coming years. When The Well came to us, it was just a conference room idea. We became a part of their journey at the ground level and know now that the only place to go from here is up. We’re in for the long haul.
Live Site
https://thewellok.org/
How We Helped
Ghost’s brand exploration process led us to The Well, a place meant to inspire peace and tranquility throughout. We wanted The Well to be seen as welcoming and inclusive from the very first time it was noticed by Oklahomans–whether that be through the social media accounts and content we created and managed; driving by the physical building; or through the engaging website we built, thewellok.org. Ghost was ecstatic to work on a brand with a mission we supported so thoroughly, and love helping them spread awareness of The Well through impeccable brand design and strategic messaging from website and social media, to facility signage and way finding.
