Overdose Prevention
Oklahoma Dept. of Mental Health
Public Health, State Government
Branding
Marketing
Creative
Production
Overview
Over the past few years, there has been a significant rise in accidental overdose deaths across the country and right here at home. In fact, according to the CDC, accidental overdose is now the leading cause of death for people in the U.S. under 50 years old. And the majority of those (around 70%) were driven by opioids, including the synthetic opioid, fentanyl. Here in Oklahoma, that translates to nearly 1,000 accidental overdose deaths related to opioids every year.
- ADDY Award Out-of-Home Campaign Gold • 2023
- ADDY Award Out-of-Home Campaign Gold • 2023
- ADDY Award Out-of-Home Campaign Gold • 2023
Award-winning
- ADDY Award Out-of-Home Campaign Gold • 2023
- ADDY Award Out-of-Home Campaign Gold • 2023
Strategy
Our objective was to raise awareness of and access to overdose prevention resources. Our target audience was every Oklahoman age 18 - 65. From the beginning, we wanted to normalize conversations about naloxone and to also approach this as if it were a product launch. And that’s because we aren’t just promoting education about accidental overdose, we’re also providing access to these resources at no cost for Oklahomans.
Strategy
Our objective was to raise awareness of and access to overdose prevention resources. Our target audience was every Oklahoman age 18 - 65. From the beginning, we wanted to normalize conversations about naloxone and to also approach this as if it were a product launch. And that’s because we aren’t just promoting education about accidental overdose, we’re also providing access to these resources at no cost for Oklahomans.
Strategy
Our objective was to raise awareness of and access to overdose prevention resources. Our target audience was every Oklahoman age 18 - 65. From the beginning, we wanted to normalize conversations about naloxone and to also approach this as if it were a product launch. And that’s because we aren’t just promoting education about accidental overdose, we’re also providing access to these resources at no cost for Oklahomans.
