A Visual Identity That Organizes and Elevates
Client:
Oklahoma Historical Society
Industry:
Design
Overview
The Oklahoma Historical Society needed a modern brand system that could unify its diverse programs, attract broader audiences, and strengthen its role in statewide tourism, education, and economic development. Ghost developed a scalable identity platform that balances historical authenticity with public accessibility, designed to serve both agency needs and external partners.
How We Helped
Ghost led a full brand audit, stakeholder interviews, and cross-agency workshops to develop a unified messaging framework, flexible design system, and comprehensive brand standards.
The updated brand has streamlined internal communications, strengthened external partnerships, and elevated the public profile of OHS across tourism, education, and donor channels.
