BlueJay
BlueJay
Overview
For many individuals, traffic stops with law enforcement are the source of great stress and anxiety. BlueJay is a digital community platform to connect citizens and law enforcement with information and resources to help everyone stay safe and informed. It’s a tool to humanize both parties and provide useful insights prior to any interaction and to alert loved ones that an event is occurring. Ghost worked with the group to develop the name, identity and user interface for the platform.
How We Helped
Blue Jays are beautiful, intelligent, and highly protective birds. They are known protectors and defenders, but aren’t viewed as a “bird of prey.” They occupy a space of “strength without malice.” The blue tie to law enforcement helps to further connect the app with this space. We knew it was the perfect name for the group. The mark is a stylized badge and icon with a clear police reference, but also takes the form of a Blue Jay.
The app empowers users to stay safe and informed when engaging with law enforcement during a traffic stop. The platform provides important information to the individual as well as the officer. Character animations are implemented to help communicate best practices and advice to ensure that everyone gets home safe.
