Convivial Concepts
Client:
Convivial Concepts
Industry:
Branding
Marketing
Production
Overview
Convivial Concepts is a restaurant group with nearly two decades of experience serving the Oklahoma City dining scene. With beloved establishments like Paseo Grill and Hopscotch under its umbrella, and new ventures like Hinrich’s on the rise, the group approached Ghost for a refined identity. They wanted a an umbrella brand that could tie together its legacy of quality, connection, and hospitality. The goal wasn’t just a new look, it was a brand platform that reflected the group’s ethos and elevated every guest interaction.
Convivial Concepts
We started with brand strategy rooted in the values that make Convivial, well, convivial: authenticity, consistency, and community. From there, we developed a flexible identity system that gives each restaurant room to shine while still feeling part of a bigger story. Warm color palettes, risograph-inspired textures, and thoughtful type choices came together to reflect the group’s creative spirit and culinary depth. We delivered a comprehensive identity deck complete with logos, color, typography, and brand voice. Everything needed to carry the brand confidently into its next chapter.
